Glossary of newspaper advertising terms

Door-stepping implies the person may be reluctant to speak and may be confronting. I Back to Top Ikat - A method of printing woven fabric by tie dying warp yarns, the weft yarns or both before weaving.

Type 2 is also called non-attributable information. Websites including blogs and applications that encourage users to create, share and discuss conten Social network: For example, a blogger could target the beauty market with their content, but to specialise they could target the niche market of make-up, and to go one step further they could target the mineral make-up market.

An internal link is a link that points to another section or page of the same website. A web-feed management tool provided by Google.

Links that point from one website to another.

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Subhead— Small, one-line headline inserted in the body of a story to break up the monotony of a solid column of small type. Domain name registrars Domain-name registrar: See hot metal type.

Glossary of media research terms

An analytics website that measures traffic along with audience demographics, traffic and geography. Dotted Swiss - A lightweight, sheer cotton or cotton blend fabric with a small dot flock like pattern either printed on the surface of the fabric, or woven into the fabric.

The number of broadcast homes that are tuned in for an average minute of a broadcast. We can, somewhat artificially perhaps, but useful, 'lump together' certain discourses and see that they contain broadly similar elements because of the context, for example, in which they occur.

Also called press officer, a person employed by a company or other organisation to get positive publicity in the media and deal with enquiries from journalists. It is a folder contained within the root domain on a webserver.

The first version of an article before submission to an editor. The point of ideological thinking is just that — it ignores, hides, sidelines, and 'disappears' those groups whose ideas it does not support.

It is also sometimes used as another name for a blog ad. Bamboo fabric is light and strong, has excellent wicking properties, and is to some extent antibacterial. Creating posts with links pointing to numerous pages on your blog, excluding the homepage, with the purpose of driving traffic to various articles, thus encouraging visitors to stay on your blog longer.

Subdomain In the example www. The form of the sentence, e. Ephemeral A term that means 'lasting for a short time', i.

Response Codes A set of codes used to define certain errors when a web browser requests information from a web server. A file on your web server that tells search engines which blog content they should ignore. V Back to Top Velour - Usually with a knitted back, velour resembles velvet, but has some stretch.

The total number of different persons or households exposed to a single media vehicle over a period of time see Cumulative audience. To force a website browser from one URL to another.

Q Q and A— Copy in question and answer form, as in verbatim reports of court proceeding. A web-hosting control panel that provides an interface and tools for the user to manage the hosting of their blog or website.

In each of these sentences, the form of the verb is termed non-finite. Grosgrain - A tightly woven, firm, warp faced fabric with heavy, round filling ribs created by a high warp count and coarse filling yarns.

R Back to Top Railroad - To turn a fabric in a direction where the selvages are in a horizontal postion. Back to Top Absorbency - The ability of a fabric to take in moisture. An accredited organisation that handles the registration of domain names. MANSI Media's own glossary of media buying terms with a special focus on newspaper industry definitions.

Newspaper advertising that is positioned to run anywhere in a publication, with no exact choice of a specific position or page. Placement is at the discretion of the newspaper. This English-Spanish Wordbank of Social Security Terminology contains everyday words and expressions as well as technical Social Security terminology.

Agate line: Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, especially for national adver-tising.

Glossary Of Marketing Terms. Aided recall. Respondents are asked if they remember a commercial for the brand being tested. Alternative hypothesis. Notice how the nearly 10, unlisted terms account for roughly 10 times as much traffic as I got from my core brand related term (and this site only has a couple thousand pages and has a rather strong brand).

USPS Abbreviations Glossary M-Z (below)-M-M Facer-Canceler M System M Facer-Canceler with Model B Edger-Feeder MACA Months After Contract Award.

Glossary of newspaper advertising terms
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Glossary of Flexible Packaging Terms